CW-X News & Events
CW-X is an official sponsor of the 2016 Battlefrog College Championship. June 30- Jul 2nd 8pm ET on ESPN
All competitors in the series will wear CW-X PerformX Shorts, which provide targeted support to the hip flexors, quadriceps, and IT bands for improved performance during the race, and faster recovery afterward. The CW-X logo will be featured on an obstacle in the race, and on-course signage. “The intense performance demands of obstacle racing are a natural fit for CW-X,” said John L.A. Wilson, president and COO of The Wacoal Sports Science Corp. “We’re proud to help the competitors improve their performance as they run the course, and excited to see the CW-X brand on ESPN.” The Battle Frog College Championships pit 16 teams of four competitors each in a single elimination, bracket style competition to determine a champion. Racers must clamber over walls and ladders, carry heavy bags and jerry cans, swing on ropes, and crawl through mud to reach the finish line of each 8km. long race.
BattleFrog (battlefrogseries.com) features an exciting American-themed race festival with music, food, entertainment, fitness vendors and plenty of viewing areas to catch all the action. Every obstacle is completable, as BattleFrog is designed to bring together participants of all skill and experience levels. The BattleFrog Obstacle Race Series is one of the nation’s fastest growing outdoor fitness events. Expertly designed by Navy SEALs and SeaBees, BattleFrog is heralded as one of the top obstacle racing companies by industry publications, and is widely considered the most challenging Elite Points Series events in OCR.
Runner’s World – January/February 2016
Women’s Running – January/February 2016
The Red Bulletin – January 2016
Women’s Running – December 2015
Running Insight – December 2015
Women’s Running – October 2015
Outside Winter Buyer’s Guide – Winter 2015-2016
Shape Magazine – October 2015
CW-X sponsored players feature in the upcoming Rugby World Cup
CW-X will be represented at the Rugby World Cup Finals (starting Sept 18th in London) by 3 players from Gloucester Rugby FC, the team for which CW-X is Official Support and Recovery partner/supplier.
Jonny May, winger, and Ben Morgan, forward, have been named to the England team, and Greig Laidlaw will captain the Scotland team as scrum-half. After qualifying, the final 20 nation’s teams will compete for the World Cup.
Less Bounce Per Ounce
The Xtra Support III running bra can be found in a bra feature on page 97 of the August Runner’s World magazine. The Xtra III is listed as one of the best for D/DD cups, and the testers praised it for minimizing bounce despite the seeming simplicity of its design.
USA Luge- Erin Hamlin team wearing the new Tanaami print tights
Erin Hamlin, Socchi 2014 Olympics Bronze medallist, USA Luge team wearing her new limited edition Tanaami print tights.
CW-X Components Collection Expanded for 2015
The Components Collection, in which focused support features from CW-X tights provide individual targeted support, will be joined by the new PerformX Socks. The socks are designed to reduce fatigue, promote recovery, and support the muscles of the lower leg, ankle and foot. They will be available in blue/black, black/grey, and pink/charcoal colorways ($40). The PerformX Calf Sleeves ($35) collection will expand to include blue/black and pink/charcoal colors.
Not Too Shy in Chi-Town
CW-X staff showing off new spring products at The Running & Fitness Event For Women in early July in Chicago.
Competitor Magazine- March 2015
CW-X Takes a Stand at London Marathon
The brand made its first appearance at the London Marathon last April, a reflection of continued growth in the international market. The London Marathon will likely become a new stop on the brand’s marathon expo circuit, joining Chicago, New York, Boston, Philadelphia, Disney, Toronto and Ottawa, among others. More than 38,000 people raced in the 2015 event, making it the largest in the London Marathon’s 35-year history.
Feel the Bounce
Walk into the New York Running Company’s 9,000 sq. ft. store in Manhattan’s Time Warner Center and you’ll see 105 lockers for runners, a changing area, bathrooms down the hall, message board, and a full schedule of community fun runs in nearby Central Park. It’s a welcoming running haven for stressed-out New Yorkers. Also on display is a large selection of CW-X Performance Apparel: three-quarter StabilyX, Pro and Revolution Tights, Endurance Generator, and much more. NYRC’s two best selling CW-X styles are StabilyX and Pro Tights, according to Pierce Durkin, store manager. “Those two styles have a great reputation – our customers have certainly heard of it. Those unaware of the brand quickly understand its product benefits after we explain support and circulation flow. “Customers try it on – we show them how to roll it on correctly like a stocking to properly align the knee – and they immediately feel what I like to call the CW-X ‘bounce.’ It makes them really want to go out and run.” Durkin continues, “The New York running community is tight knit.
We want them to feel welcome here so they will visit often. The free services we provide are what one friend would do for another. We suggest that runners invest in their running gear and suggest that CW-X is one of the tools in their arsenal that will last a long time.”
Outside Buyer’s Guide- Summer 2015
Even “More” Publicity
MORE Magazine this year credited CW-X Revolution Tights with actually aiding exercise. Of course, we tend to agree.
Björgvin Páll Gústavsson is the goalkeeper of the number 10 ranked Icelandic national handball team, and an Olympic Silver Medalist. Björgvin participated in the 2015 Suzuki Midnight Sun Run where the photo was taken in the capital city of Reykjavik. He has never raced a 10K, but decided to participate and see how far his goalkeeper shape could take him. Brush up on your Icelandic, put on some Bjork, and learn more at http://gustavsson.is
CW-X INTRODUCES NEW EXPERT AND STABILYX TIGHTS
The performance and recovery benefits of the patented CW-X® Support Web™ – proven by biomechanical studies, wear testers and athletes will become available in more styles than ever for spring 2016. The original Expert Tight, staple of the CW-X collection, will debut a new 3/4-length style for women, in black with yellow, grey and pink ($75). The collection of women’s 3/4-length StabilyX Tights will expand to include both all black ($90) and Constellation print ($135) colorways. The men’s Endurance Generator Shorts will join the collection in a new black/grey/blue color ($120).
Outside Buyers Guide- Winter 2015
Any time our brand appears on the cover of a magazine is an occasion to celebrate. In this case the CW-X “cover girl” is wearing the StabilyX Constellation print tights and TraXter Top on the cover of leading industry trade magazine, Running Insight (July 1 issue).
CW-X Xtra Support Bra III wins top product award. 2015
Light on Their Feet
Roger Bown from Contour South Africa reports Team CW-X Ultraspire (Nic De Beer and Yolande Maclean) were the first place duo in the mixed team category and 8th in the overall classification at the recent ProNutro AfricanX Trailrun. They won every stage wearing CW-X, reporting it was both “comfortable and light” (Photo courtesy of Tobias Ginsberg)
CW-X StabilyX Ventilator Shorts were included in a June 2015 Men’s Fitness story about tough gear to wear during an obstacle course race (OCR). The magazine praised the mesh ventilation panels in the quad area which help the shorts breathe.
Speaking of the London Marathon, which we write about below, The Independent newspaper in the UK praised CW-X tights as one of the top 11 best running tights for women. Brilliant. You’re bloody right they are.