Feel the Bounce
Walk into the New York Running Company’s 9,000 sq. ft. store in Manhattan’s Time Warner Center and you’ll see 105 lockers for runners, a changing area, bathrooms down the hall, message board, and a full schedule of community fun runs in nearby Central Park. It’s a welcoming running haven for stressed-out New Yorkers. Also on display is a large selection of CW-X Performance Apparel: three-quarter StabilyX, Pro and Revolution Tights, Endurance Generator, and much more. NYRC’s two best selling CW-X styles are StabilyX and Pro Tights, according to Pierce Durkin, store manager. “Those two styles have a great reputation – our customers have certainly heard of it. Those unaware of the brand quickly understand its product benefits after we explain support and circulation flow. “Customers try it on – we show them how to roll it on correctly like a stocking to properly align the knee – and they immediately feel what I like to call the CW-X ‘bounce.’ It makes them really want to go out and run.” Durkin continues, “The New York running community is tight knit.
We want them to feel welcome here so they will visit often. The free services we provide are what one friend would do for another. We suggest that runners invest in their running gear and suggest that CW-X is one of the tools in their arsenal that will last a long time.”