CW-X Helps Fleet Feet Stamford’s Team of “Fitlosophers”
When it comes to fit, Fleet Feet Sports Stamford in Connecticut promotes the concept of FITLOSOPHY™ – ensuring that runners and walkers of all abilities (and ages) are fit with the proper footwear, hydration and nutrition products, sports bras, and technical apparel to meet their individual needs. The store’s owner and chief “fitlosopher” is Troy Burk, who tells us they “first engage the runner into a discussion about their individual needs. Do you have knee problems? Muscle fatigue? What are you looking to do in the apparel? We want to know the answers to these questions and many other questions before we make any recommendations to a guest.” Troy continues, “‘Compression’ is a misnomer. It’s just an industry buzzword. What the guest (customer) really needs is not a one-size-fits-all compression garment, but a solution that targets specific areas of the body. That’s where CW-X plays a key role.” Troy used to work at a Big Four accounting firm investigating allegations of corporate fraud and potential money laundering. Chucking the corporate life aside, he, along with his partner, Victoria, purchased a Fleet Feet franchise in 2013 and now says, “I don’t have so much of a job now, it’s more fun than work.” Learn more about the store at www.fleetfeetstamford.com.