CW-X Lends Support To Cheetah Conservation Fund
NEW YORK, N.Y. (Oct. 11, 2010)
The ad was the seed of the idea. It reads: “If cheetahs had to wear tights, these would be their tights. They’d need a hole for the tail of course.” The ad is for the new Revolution tight by CW-X, and it gave them an idea.
“We saw an opportunity to take the meaning a little further, to use it to help more than runners,” said John L.A. Wilson, president and COO of Wacoal Sports Science Corp.
CW-X tracked down the Cheetah Conservation Fund (CCF) that, as luck would have it, was about to have a dinner celebrating its 20th anniversary. A silent auction would be held as part of the fund-raising at the dinner. It was the perfect opportunity for the “World’s Fastest Tights” to help the world’s fastest animal, which is severely threatened by human and environmental factors. Two pairs of the limited edition tights, by far the most expensive in the CW-X line, were donated to the auction, which took place at Foley & Lardner LLP in Washington, D.C. on Sept. 27. The event drew over 200 people, a record for CCF fundraisers, and raised a record amount for the charity.
“At CCF Namibia we work hard to ensure the survival of the wild cheetah. Our chapters around the world work as hard to help us meet our financial needs. Tonight’s event is yet another outstanding example of great leadership, thanks to a loyal group of talented people who are passionate about the cheetah and believe firmly that their dedication and hard work does makes a difference,” said Dr. Laurie Marker, Founder and Executive Director of the Cheetah Conservation Fund.
The proceeds from the door, auction, and photos with a live cheetah will be used to raise awareness of the dangers faced by cheetahs, and to help fund the group’s conservation outpost in Namibia.
About the CCF
The Cheetah Conservation Fund’s mission is to be the world’s resource charged with protecting the cheetah, and ultimately ensuring its future on our planet. CCF will work with all stakeholders within the cheetah’s ecosystem to develop the best practices in research, education and ecology, and create a sustainable model from which all other species, including people, will benefit. For more information, email firstname.lastname@example.org or visit the CCF website, www.cheetah.org.
About Wacoal Sports Science and CW-X
Wacoal Sports Science has been issued numerous patents for CW-X technology – over 50 worldwide. CW-X has been extensively tested and proven in competition by Olympics medalists, cyclists in the Tour de France, and climbers on two separate and successful Mt. Everest expeditions.
Wacoal Sports Science Corp. is a wholly owned subsidiary of Japan’s Wacoal Corp. (NASDAQ: WACLY), one of the world’s largest manufacturers of intimate apparel. It is headquartered in New York City at 136 Madison Avenue. For more information: 212 743 9662; email@example.com;www.cw-x.com.
The Wacoal Sports Science Corporation (WSSC), makers of CW-X® Conditioning Wear (www.cw-x.com), has signed an agreement with Big Bear Sports to be the brand’s new distributor in the United Kingdom and Republic of Ireland. The move will introduce CW-X to the Irish market, which will join the brand’s existing markets in the U.K., U.S., Canada, Australia, New Zealand and Japan.
CW-X is currently sold exclusively through the Snow + Rock chain in Great Britain (including the Harrods and Dublin stores), and will now expand throughout the U.K. in specialty retail channels by Big Bear Sports.
Big Bear (www.bigbear.co.uk), based in Middlesex, just outside London, has a strong portfolio of specialty outdoor sports performance brands including Cloudveil, Mountainsmith, Sidi and Spyder.
“The CW-X brand is a perfect fit with our business model which offers premium quality products that present the consumer with tangible and key points of difference, through the use of innovative technologies and considered designs,” said Mitch Terleckyi, Managing Director of Big Bear Sports. “We are looking forward to launching this exciting new brand in the U.K. and feel it has great potential across a number of different sport and activity based markets.”
Adds John L.A. Wilson, president and COO of the WSSC, “I’m excited to be expanding our availability in the U.K. and Ireland. There is a large and dedicated sports and fitness market that stands to gain from the performance benefits of targeted support.”
Wacoal Sports Science has been issued numerous patents for CW-X technology – 11 in the U.S., 16 in Japan and nine in Europe. CW-X has been extensively tested and proven in competition by Olympics medalists, cyclists in the Tour de France, and climbers on two separate and successful Mt. Everest expeditions.
Wacoal Sports Science Corp. is a wholly owned subsidiary of Japan’s Wacoal Corp. (NASDAQ: WACLY), one of the world’s largest manufacturers of intimate apparel. It is headquartered in New York City at 136 Madison Avenue.